The discipline of market leaders choose your customers, narrow your focus, dominate your market

Библиографические подробности
Главный автор:	Treacy, Michael
Другие авторы:	Wiersema, Frederik D. (Frederik Derk)
Формат:	‌
Язык:	English
Опубликовано:	Reading, Mass. Addison-Wesley c1995.
Предметы:	Marketing. Competition. Customer services. Market segmentation. Quality of products.