The discipline of market leaders choose your customers, narrow your focus, dominate your market

The discipline of market leaders choose your customers, narrow your focus, dominate your market

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מידע ביבליוגרפי
מחבר ראשי: Treacy, Michael
מחברים אחרים: Wiersema, Frederik D. (Frederik Derk)
פורמט: ספר
שפה:English
יצא לאור: Reading, Mass. Addison-Wesley c1995.
נושאים:
Marketing.
Competition.
Customer services.
Market segmentation.
Quality of products.