The discipline of market leaders choose your customers, narrow your focus, dominate your market

The discipline of market leaders choose your customers, narrow your focus, dominate your market

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Manylion Llyfryddiaeth
Prif Awdur: Treacy, Michael
Awduron Eraill: Wiersema, Frederik D. (Frederik Derk)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Reading, Mass. Addison-Wesley c1995.
Pynciau:
Marketing.
Competition.
Customer services.
Market segmentation.
Quality of products.