The discipline of market leaders choose your customers, narrow your focus, dominate your market

The discipline of market leaders choose your customers, narrow your focus, dominate your market

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Bibliographic Details
Main Author: Treacy, Michael
Other Authors: Wiersema, Frederik D. (Frederik Derk)
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley c1995.
Subjects:
Marketing.
Competition.
Customer services.
Market segmentation.
Quality of products.