Opportunity cost neglect.

Opportunity cost neglect.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 36, 1-4 (2009).
Egile nagusia: Frederick, Shane
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Consumer behavior.
Brand loyalty.
Market strategy.
Cost reduction.