Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Dades bibliogràfiques
Publicat a:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Kamins, Michael A.
Format: Article
Idioma:English
Matèries:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.