Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Bibliografski detalji
Izdano u:Journal of consumer research V. 36, 1-4 (2009).
Glavni autor: Kamins, Michael A.
Format: Članak
Jezik:English
Teme:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.