Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 36, 1-4 (2009).
Príomhchruthaitheoir: Kamins, Michael A.
Formáid: Alt
Teanga:English
Ábhair:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.