Promotional bundles and consumers' price judgments when the best things in life are not free.

Promotional bundles and consumers' price judgments when the best things in life are not free.

Bibliografische gegevens
Gepubliceerd in:Journal of consumer research V. 36, 1-4 (2009).
Hoofdauteur: Kamins, Michael A.
Formaat: Artikel
Taal:English
Onderwerpen:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.