Buchumschlag

Promotional bundles and consumers' price judgments when the best things in life are not free.

Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research V. 36, 1-4 (2009).
1. Verfasser: Kamins, Michael A.
Format: Artikel
Sprache:Englisch
Schlagworte:
Consumer attitudes.
Judgment.
Promotional products.
Pricing policies.