When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

书目详细资料
发表在:Journal of consumer research V. 36, 1-4 (2009).
主要作者: Thompson, Debora Viana
格式: 文件
语言:English
主题:
Consumer behavior.
Decision making.
Tradeoff analysis.