When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 36, 1-4 (2009).
Yazar: Thompson, Debora Viana
Materyal Türü: Makale
Dil:English
Konular:
Consumer behavior.
Decision making.
Tradeoff analysis.