When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 36, 1-4 (2009).
Huvudupphovsman: Thompson, Debora Viana
Materialtyp: Artikel
Språk:English
Ämnen:
Consumer behavior.
Decision making.
Tradeoff analysis.