When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

Detalhes bibliográficos
Publicado no:Journal of consumer research V. 36, 1-4 (2009).
Autor principal: Thompson, Debora Viana
Formato: Artigo
Idioma:English
Assuntos:
Consumer behavior.
Decision making.
Tradeoff analysis.