When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 36, 1-4 (2009).
Autor Principal: Thompson, Debora Viana
Formato: Artigo
Idioma:English
Subjects:
Consumer behavior.
Decision making.
Tradeoff analysis.