When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

Détails bibliographiques
Publié dans:Journal of consumer research V. 36, 1-4 (2009).
Auteur principal: Thompson, Debora Viana
Format: Article
Langue:English
Sujets:
Consumer behavior.
Decision making.
Tradeoff analysis.