When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

When mental simulation hinders behavior the effects of process-oriented thinking on decision diffuculty and performance.

Podrobná bibliografie
Vydáno v:Journal of consumer research V. 36, 1-4 (2009).
Hlavní autor: Thompson, Debora Viana
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Decision making.
Tradeoff analysis.