Distinctive roles of lead users and opinion leaders in the social networks of school children.

Distinctive roles of lead users and opinion leaders in the social networks of school children.

Bibliographic Details
Published in:Journal of consumer research V. 36, 1-4 (2009).
Main Author: Kratzer, Jan
Format: Article
Language:English
Subjects:
Market research.
Social networks.
Elementary school students.
Product development.