Is that deal worht my time? The interactive effect of relative and referent thinking on willingness to seek a bargain.
| Published in: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |