The direct and indirect effects of advertising spending on firm value.

The direct and indirect effects of advertising spending on firm value.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V. 74, 1-4 (2010).
Päätekijä: Joshi, Amit
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Marketing.
Decision making.
Impact analysis.
Advertising expenditures.
Capitalization.