The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 74, 1-4 (2010).
Yazar: Yorkston, Eric A.
Materyal Türü: Makale
Dil:English
Konular:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.