The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 74, 1-4 (2010).
Huvudupphovsman: Yorkston, Eric A.
Materialtyp: Artikel
Språk:English
Ämnen:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.