The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Bibliografski detalji
Izdano u:Journal of marketing V. 74, 1-4 (2010).
Glavni autor: Yorkston, Eric A.
Format: Članak
Jezik:English
Teme:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.