The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing V. 74, 1-4 (2010).
मुख्य लेखक: Yorkston, Eric A.
स्वरूप: लेख
भाषा:English
विषय:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.