The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing V. 74, 1-4 (2010).
Egile nagusia: Yorkston, Eric A.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.