The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 74, 1-4 (2010).
Prif Awdur: Yorkston, Eric A.
Fformat: Erthygl
Iaith:English
Pynciau:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.