The malleable brand the role of implicit theories in evaluationg brand extensions.

The malleable brand the role of implicit theories in evaluationg brand extensions.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 74, 1-4 (2010).
Hlavní autor: Yorkston, Eric A.
Médium: Článek
Jazyk:English
Témata:
Personality traits.
Consumer behavior.
Perceptions.
Brand image.