Supersize in one dimension, downsize in three dimensions effects of spatial dimensionality on size perceptions and preferences.

Supersize in one dimension, downsize in three dimensions effects of spatial dimensionality on size perceptions and preferences.

Bibliographic Details
Published in:Journal of marketing research V. 46, 1-6 (2009).
Main Author: Chandon, Pierre
Format: Article
Language:English
Subjects:
Packaging.
Consumer behavior.