A conjoint approach for consumer-and firm-level brand valuation.

A conjoint approach for consumer-and firm-level brand valuation.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 46, 1-6 (2009).
Egile nagusia: Ferjani, Madina
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Conjoint analysis.
Brand equity.
Validity.