Is your product on the right side? The "location effect" on perceived product heaviness and package evaluation.
| Published in: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of marketing research V. 46, 1-6 (2009). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |