On southbound ease and northbound fees literal consequences of the metaphoric link between vertical position and cardinal direction.

On southbound ease and northbound fees literal consequences of the metaphoric link between vertical position and cardinal direction.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Nelson, Leif D.
Format: Article
Sprog:English
Fag:
Consumer behavior.
Perceptions.