The impact of outcome elaboration on susceptibility to contextual and presentation biases.

The impact of outcome elaboration on susceptibility to contextual and presentation biases.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Nenkov, Gergona Y.
Natura: Articolo
Lingua:English
Soggetti:
Bias.
Investors.
Investment policy.
Impact analysis.