The impact of outcome elaboration on susceptibility to contextual and presentation biases.

The impact of outcome elaboration on susceptibility to contextual and presentation biases.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 46, 1-6 (2009).
Hovedforfatter: Nenkov, Gergona Y.
Format: Article
Sprog:English
Fag:
Bias.
Investors.
Investment policy.
Impact analysis.