Product placement in entertainment media proposing business process models.

Product placement in entertainment media proposing business process models.

Sonraí bibleagrafaíochta
Foilsithe in:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Príomhchruthaitheoir: Chang, Susan
Formáid: Alt
Teanga:English
Ábhair:
Product placement.
Brands.
Motion pictures.
Heuristic.