Product placement in entertainment media proposing business process models.

Product placement in entertainment media proposing business process models.

Bibliografiset tiedot
Julkaisussa:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Päätekijä: Chang, Susan
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Product placement.
Brands.
Motion pictures.
Heuristic.