Product placement in entertainment media proposing business process models.

Product placement in entertainment media proposing business process models.

Bibliografiske detaljer
Udgivet i:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Hovedforfatter: Chang, Susan
Format: Article
Sprog:English
Fag:
Product placement.
Brands.
Motion pictures.
Heuristic.