Today's practice of brand placement and the industry behind it.

Today's practice of brand placement and the industry behind it.

Detaylı Bibliyografya
Yayımlandı:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Yazar: Smit, Edith
Materyal Türü: Makale
Dil:English
Konular:
Product placement.
Content analysis.
Television advertising.
Television programs.