Today's practice of brand placement and the industry behind it.

Bibliografiska uppgifter
I publikationen:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Huvudupphovsman:	Smit, Edith
Materialtyp:	Artikel
Språk:	English
Ämnen:	Product placement. Content analysis. Television advertising. Television programs.