Today's practice of brand placement and the industry behind it.

Today's practice of brand placement and the industry behind it.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Autor principal: Smit, Edith
Formato: Artigo
Idioma:English
Assuntos:
Product placement.
Content analysis.
Television advertising.
Television programs.