Today's practice of brand placement and the industry behind it.

Bibliografische gegevens
Gepubliceerd in:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Hoofdauteur:	Smit, Edith
Formaat:	Artikel
Taal:	English
Onderwerpen:	Product placement. Content analysis. Television advertising. Television programs.