Today's practice of brand placement and the industry behind it.

Today's practice of brand placement and the industry behind it.

מידע ביבליוגרפי
הוצא לאור ב:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
מחבר ראשי: Smit, Edith
פורמט: Article
שפה:English
נושאים:
Product placement.
Content analysis.
Television advertising.
Television programs.