Today's practice of brand placement and the industry behind it.

Detalles Bibliográficos
Publicado en:	International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
Autor principal:	Smit, Edith
Formato:	Artículo
Lenguaje:	English
Materias:	Product placement. Content analysis. Television advertising. Television programs.