Today's practice of brand placement and the industry behind it.

Today's practice of brand placement and the industry behind it.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:International journal of advertising : quarterly review of marketing communication V.28, 1-5 (2009).
المؤلف الرئيسي: Smit, Edith
التنسيق: مقال
اللغة:English
الموضوعات:
Product placement.
Content analysis.
Television advertising.
Television programs.