Community relations 2.0 with the rise of real-time social media, the rules about community outreach have changed.

Community relations 2.0 with the rise of real-time social media, the rules about community outreach have changed.

Bibliographic Details
Published in:Harvard Business Review V.87, 1-3, 9-12 (2009).
Main Author: Kane, Gerald C.
Format: Article
Language:English
Subjects:
Community relations.
Social networks.
Strategic management.
Brand image.