Let the response fit the scandal A step-by-step guide to tailoring your crisis response.

Let the response fit the scandal A step-by-step guide to tailoring your crisis response.

Detalhes bibliográficos
Publicado no:Harvard Business Review V.87, 1-3, 9-12 (2009).
Autor principal: Tybout, Alice M.
Formato: Artigo
Idioma:English
Assuntos:
Managerial skills.
Management of crises.
Strategic planning.