Utilization of social networking sites by small home-based business

ABSTRACT This study examined the use of social networking sites (SNSs) by small home-based enterprises. Specifically, it described the business functions wherein social networking sites are utilized; and analyzed the strengths, opportunities, weaknesses and threats of utilizing SNSs for business ope...

Полное описание

Библиографические подробности
Главный автор: Percol, Dianne Kamille L.
Другие авторы: Chua, Consuelo T.
Формат: Диссертация
Язык:English
Опубликовано: 2010.
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