The effect of superstar software on hardware sales in system markets.

The effect of superstar software on hardware sales in system markets.

Podrobná bibliografie
Vydáno v:Journal of marketing V.73, 1-2, 4 (2009).
Hlavní autor: Binken, Jeroen L.G
Médium: Článek
Jazyk:English
Témata:
Computer & video games.
Software.
Product development.
Impact analysis.