Music-brand congruency in high-end low-cognition radio advertising.

Music-brand congruency in high-end low-cognition radio advertising.

书目详细资料
发表在:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
主要作者: Lavack, Anne M.
格式: 文件
语言:English
主题:
Radio advertising.
Brand name products.
Product placement in mass media.
Marketing strategy.
Strategic planning.