Music-brand congruency in high-end low-cognition radio advertising.

Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
1. Verfasser:	Lavack, Anne M.
Format:	Artikel
Sprache:	English
Schlagworte:	Radio advertising. Brand name products. Product placement in mass media. Marketing strategy. Strategic planning.