Music-brand congruency in high-end low-cognition radio advertising.

Music-brand congruency in high-end low-cognition radio advertising.

Bibliografiske detaljer
Udgivet i:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Hovedforfatter: Lavack, Anne M.
Format: Article
Sprog:English
Fag:
Radio advertising.
Brand name products.
Product placement in mass media.
Marketing strategy.
Strategic planning.