Music-brand congruency in high-end low-cognition radio advertising.

Music-brand congruency in high-end low-cognition radio advertising.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
المؤلف الرئيسي: Lavack, Anne M.
التنسيق: مقال
اللغة:English
الموضوعات:
Radio advertising.
Brand name products.
Product placement in mass media.
Marketing strategy.
Strategic planning.