An integrated model of advertising cluter in offline and online media.

Dettagli Bibliografici
Pubblicato in:	International journal of advertising : quarterly review of marketing communication V. 27, 1-5 (2008).
Autore principale:	Ha, Louisa
Natura:	Articolo
Lingua:	English
Soggetti:	Internet advertising. Positioning (Advertising). Consumers > Attitudes.